“Lead generation, the marketing process of stimulating and capturing interest in a product or service for the purpose of developing a sales pipeline, allows companies to nurture targets until they’re ready to buy. Lead generation can be useful for any type or size of business, and for both B2C and B2B spaces.”
What is Lead Generation Marketing?
Some types of businesses work primarily off leads as opposed to walk in or immediate order customers, like retail or food service companies. Contractors are a great example of that type of business. Customers who are looking to have concrete work done, or a fence built or home remodeling services, don’t just walk into a store somewhere and place an order. Generally they find a contractor somehow, and call or email them for information or to get a quote. This is a classic example of a lead.
Companies that operate in this manner usually want as many leads as they can get! If this is how your companys’ sales process works, a steady flow of fresh leads coming in is the lifeblood of your business. But where do those leads come from?
Most businesses have some sort lead generation whether it be traditional advertising, online, or even word of mouth. Some even use specialized techniques of Facebook Marketing, Social Media Marketing, or Google Ads. But what if we can automate that process by ranking your business at the top of Google searches so that prospective customers see your company first? Wouldn’t it be nice if your business was recognized by Google as the most authoritative in your area and niche, and made you the first company that people see when they search keywords about the products or services you provide?
Leads can come from organic searches or or by developing great online and social media properties that prospects see, trust and and ultimately cause the to call YOUR number! If you want your company to grow, and work from leads, this is the best way to do it.
That’s what we do here at ESG. We are experts at generating leads from numerous online sources and providing them to preferred partners. We are NOT like Angi.com or HomeAdvisor.com. We partner with ONE preferred company in an area and sign an agreement to send them ALL the leads we generate in that area. We don’t put them up for providers to “bid” on like those other guys do.
When you contract with us we continually work to pull quality leads from a variety of sources and feed them to you. We track every one of those leads so that you know exactly what you are paying for. We want you to know what you’re getting for your marketing dollars. Our team members are experts at developing systems to attract leads for your services and get them directly to you. Your sucess is our success. We look at our clients as true partners.
If you need leads to generate more business, or are looking to grow either in revenue, or in new locations, Elevate Solutions Group will take on the challenge of bringing those leads in for you.
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Elevate Solutions Group helps small businesses grow by attracting, engaging and retaining customers using a combination of the latest digital marketing technologies and old-school common sense marketing.