GOOGLE BUSINESS PROFILE OPTIMIZATION
“Google Business Profile is an easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. To help customers find your business, and to tell them your story, you can verify your business and edit your business information.”
– Definition from Google Search
If you’re not totally optimizing the Google Business Profile of your business online, you’re missing out on the most basic and cost effective internet marketing tool you have at your disposal!
Everyone knows that Google rules the world of online searching and businesses, yours included, are a vital part of of their plan. They want to provide searches that are the most accurate and provide the best possible information to their customers, people like you and me searching for stuff! When someone searches for your product or service on their phone, tablet, or computer, Google Search wants to provide them with the best results to match the search. That’s why Google’s algorithm (the digital magic search sauce) constantly scours the online world for information that best meets the search terms that were entered (commonly called keywords), and serves up what it determines are the best results, ranked from highest to lowest, based on the amount and accuracy of information that it can find. Goggle Business Profiles are a HUGE part of that equation, which is why your business should have the best possible profile to show.
When you personally search for a product or service online, do you look past the first few listings in that search? Most people don’t. The vast majority also looks PAST the Goggle Ads, and look at the first 3-4 companies listed in the search and their Google Business Profile and reviews. So if your business is not ranked near the top of those searches (but your competitors are!), how much business might you be missing out on? THAT is why Google search rank is so important, and an optimized Google Business Profile is essential to getting those higher rankings.
Recently, Google changed the name of “Google My Business” to “Google Business Profile” and has been increasingly giving it, and its various components, much more strength in relation to a business’ ranking in Google searches. They also have integrated Google Maps and Google Street View more closely with Google Search which is another opportunity for your business to take advantage of.
There are many different types of digital marketing resources available to promote your business. Having a completely accurate and fully optimized Google Business Profile filled with information about your company’s products and services, posts and offers, high quality photos and videos of your locations, jobs or products, as well as a 360 virtual walkthrough tour, is the quickest, easiest and best investment you can make in your online business marketing plan. Having a completely Optimized Google Business Profile also plays a big part in the Search Engine Optimization of your listing, helping it to rank closer to the top of Google results in bothe Search and Maps.
At Elevate Solutions Group we have a team of people who are experts in not only maximizing your business information online but, maybe more importantly, keeping up with Google’s constant changes and ranking factors. We can help your presence online, get your business listing to rank higher in searches, and BRING IN MORE BUSINESS.
We’d like to offer you a free video audit of your Google Business Profile. This will give you a gauge of how well your Google Business Profile is working for you, and what you could do to improve it. Just reach out to us in the form below and we’ll send it right to your email as soon as we can.
Let’s get a leg up on your competition and get started today!
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Elevate Solutions Group helps small businesses grow by attracting, engaging and retaining customers using a combination of the latest digital marketing technologies and old-school common sense marketing.